Marko Seljan
Department of Economics and Business, University of Zagreb, Croatia
  • Commentary   
    Is it ethical to use sensory marketing for food products: A perspective regarding sense of taste?
    Author(s): Maja Bareti??*, Marko Seljan and Fran Bareti?? Marketing strategies often use some aspects of human nature balancing among ethics and profit. Sensory marketing is based on “embodied cognition” the concept that bodily sensations help to determine human decisions without conscious awareness. Consumers don’t perceive such messages as marketing and don’t react with the usual resistance. Taste is unique among other sensory systems in its instinctive association with mechanisms of reward and aversion, related to close contact with consumer. The background of obesity is in interaction of genetic, metabolic, behavioural and environmental factors: the rapidity with which obesity increases suggests that behavioural and environmental influences are accelerating the epidemic. Traditionally, “addiction” is applied to the abuse of drugs that activate the brain’s reward pathways. There is wider unde.. Read More»

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